We’ve all seen Shrek or Toy Story – our favourite green ogre and cowboy. These characters were made with 3D modelling tools and software. This software allows designers to create complex three dimensional objects and environments. These designs can come in almost all styles; from cartoony, to photo realistic imagery.
The Effectiveness of 3D in Design
When looking at various elements in design, 3D was generally not something that was considered historically, thus, alternatives would be used to replace many exceptional ideas.
With the technological advances and affordability of 3D software today, it is becoming more and more popular to integrate 3D into designs, media and coursework. 3D has efficiently and seamlessly created a whole new skill-set used in areas such as IT, media, design, as well as in eLearning.
Full-scale 3D
The first thing that comes to mind when people think about 3D is probably animated shows and movies popularised by PIXAR and DISNEY, however, it can be taken further – brands can now effectively use these elements as part of their identity, for example: using 3D to create a character/mascot that represents your brand. This approach opens up a whole new field of marketing. Full-scale animation, for example, can transform a simple explainer video into a more immersive learning experience.
Another benefit to 3D is larger scale environments becoming more viable – instead of summiting a volcano with heavy camera equipment, why not create a realistic 3D environment?
Seeing what happens up close from the comfort (and safety) of your own office chair is now more accessible than ever.
Effective Learning Through Practice
With 3D in design, namely eLearning design, we can create virtual worlds by incorporating processes such as gamification. Users can essentially learn through practice – by making a simulated world blended with reality, you can create a much more immersive environment to learn in.
Making a detailed scenario in a 3D space provides the use of visualisation of areas relating to a business’s own field of work, no need for metaphors and symbolism.
Most importantly, it makes the learning process fun.
Do Not Get Overwhelmed
It is important to note that, in a lot of cases 3D design can be very time consuming. There needs to be a calculated reason as to why a business uses 3D in their current designs.
Adding 3D for the sake of it will negatively affect your available resources when working on a project. Very often flat and 3D designs are used hand-in-hand to enhance certain visual aspects of a project. Drawing strong points from both flat as well as 3D designs can create an effective emphasis on what your target audience to see.
Luckily, more and more people are understanding 3D design’s potential today. Whether it’s full-scale 3D or simpler enhancements, there is vast potential within 3D for both brands and designers alike. When implemented correctly, it can solve a lot of challenges as well as create immersive and effective experiences for everyone.
